Email Marketing Software

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Compare the Top Email Marketing Software for 2019

Compare the best Email Marketing software currently available using the table below.

  • 1
    SharpSpring Icon

    SharpSpring

    SharpSpring

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.

  • 2
    MoonMail Icon

    MoonMail

    MoonMail

    MoonMail is an Email Marketing Software Platform to send Email Marketing Newsletters. So simple to use that your grandma could do it. With MoonMail you can easily create and design successful email marketing campaigns. MoonMail provides a comfortable and clean way to analyze your success and performance through clear metrics, reports, and statistics. MoonMail allows you: * Customize and adapt your message using our Template Library * Create your custom design with our easy-to-use drag and drop template engine * Add images, social media icons, and logos with just one click * Monitor and track your performance and analyze the success of your campaigns in MoonMail's Dashboard. * Compare data from your previous campaigns * Choose a multilingual dashboard, enabling you to understand your results better.

    Starting Price: $23.99 /mo
  • 3
    ExpertSender Icon

    ExpertSender

    ExpertSender

    Increase customer engagement with personalized communications. Understand your customer's decision path and create an integrated multichannel customer journey that converts. Leverage behavioral data to engage your customers with the most relevant communications across the most appropriate channels. ExpertSender is a Multichannel Messaging Hub that helps you maximize your revenue with proven strategies. Ready to boost your sales? Schedule a demo today.

  • 4
    SalesExec Icon

    SalesExec

    ClickPoint Software

    SalesExec helps salespeople by automating the complex sales follow up process. SalesExec takes the guesswork out of who to call, when to call, email, or send text messages. With guided selling and automated lead prioritization, your salespeople will more efficiently work their leads, with less complexity, helping them to win more deals. SalesExec includes efficiency tools like; local presence dialing to reach and identify 60% more sales opportunities, with automated text SMS, and email nurture to reach customers at the right time in their buying journey. SalesExec will also help your marketing team by capturing and intelligently routing and prioritizing all web leads and phone calls. With SalesExec, your team can handle thousands of leads with ease, ensuring you get maximum ROI from every prospect by enforcing customer outreach and sales followup.

    Starting Price: $55.00/month/user
  • 5
    Kangaroo Rewards Icon

    Kangaroo Rewards

    Kangaroo Rewards

    Maximize customer relationships and not just transactions, with Kangaroo Rewards loyalty marketing program. A completely white-label solution, enabling businesses to engage customers via personalized offers and rewards, automated marketing, digital gift cards, custom omnichannel experience and branded app. Kangaroo Rewards offers in-depth reporting to monitor and adjust your program based on your customer behavior and trends. Providing you with the power to increase sales and customer engagement. To ensure program success, a loyalty specialist is assigned to each account to train and assist in the set-up of your loyalty rewards program. At Kangaroo, customer loyalty is more than just a program, it’s our business model. Our loyalty platform integrates perfectly with Lightspeed POS systems (Lightspeed Retail, Lightspeed iPad app, and Lightspeed Ecom), Shopify, Magento and Woo Commerce. Kangaroo is available worldwide in English, French, Spanish & Portuguese.

    Starting Price: $79/month Partner badge
  • 6
    CXONCLOUD Icon

    CXONCLOUD

    UNLOC Ltd.

    CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.

    Starting Price: $39.00/month
  • 7
    GetEmail.io Icon

    GetEmail.io

    Prestaleads

    GetEmail.io uses Big Data & Artificial Intelligence to find the email address of anyone on Earth.

    Starting Price: $0 / user
  • 8
    SendX Icon

    SendX

    SendX, Inc.

    SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. Pricing: - Start with 14 days free trial (no credit card required). - Pricing starts at $9.99/month Key Features & Benefits: - Send Unlimited Email Campaigns - Build Your Email List with forms and pop-ups - Powerful Automation Tools - Design with Drag & Drop Email Editor (no coding required) - Best Of Breed Email Deliverability (get emails delivered in the primary inbox) - Free Migration Service (we will migrate your email marketing account from any ESP for free) - 14 days Free Trial (no credit card required, instant setup)

    Starting Price: $9.99/month
  • 9
    ActiveTrail Icon

    ActiveTrail

    ActiveTrail

    ActiveTrail is the world’s friendliest email marketing platform, newsletter software and marketing automation software. ActiveTrail started out in 2004 as a small project formed by the Real Commerce Group. Today, the company has branches around the world - in USA, Israel, Germany, France and Latin America. ActiveTrail's email marketing platform and marketing automation software offers businesses a smart, progressive, efficient and automated solution for all of their marketing needs. ActiveTrail is a one-stop-shop, helping companies around the world to manage their email marketing activity, to offer products and to strengthen their relationships with customers. ActiveTrail's email marketing platform features a friendly, easy-to-operate user interface, with an intuitive and straightforward drag & drop editor and a large selection of ready-made newsletter templates.

    Starting Price: $13.00/month/user
  • 10
    SmartrMail Icon

    SmartrMail

    SmartrMail

    Get more sales with personalized email marketing. SmartrMail provides all the tools for your e-commerce store to get more sales from email marketing. Easy-to-use automation, beautiful newsletters and advanced segmentation. SmartrMail also analyses your customers’ purchase history and browsing behaviour to deliver automated, individual personalized emails. We send your customers the products they’ll like, at the right time.

    Starting Price: $29/month
  • 11
    HubSpot Marketing Icon

    HubSpot Marketing

    HubSpot

    Grow your traffic, convert leads, and prove ROI with HubSpot Marketing. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO); writing blogs & creating web content (CMS); leveraging social media like Facebook, LinkedIn & Twitter;and more.

    Starting Price: $200.00/month
  • 12
    Stripo.email Icon

    Stripo.email

    Stripo

    Stripo.email is an online drag-n-drop and HTML email editor. Stripo enables 40,000+ users and teams of different industries to design responsive email templates fast without any HTML skills. Our compilation comprises 300+ free HTML email templates. Stripo is widely integrated with 30+ ESPs and email clients, including Mailchimp, HubSpot, Salesforce, Campaign Monitor, Constant Contact, Mailigen, Braze, GetResponse, SendGrid, eSputnik, Outlook, Gmail, and others. Since 2017 Stripo has been actively developing its tools and created up-to-date: - user configuration embeddable solution aka plugin; - online team collaboration tools; - weekly updated library of free predesigned cutting-edge templates and email marketing blog (90+ articles) created by Stripo experts. Our plans are including and not limited by: - developing email interactive tools (aka carousel, hamburger menu, and others); - newsletters layout design automation using custom data.

    Starting Price: $0.00/month
  • 13
    Platformly Icon

    Platformly

    Platformly

    Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth.

    Starting Price: $19.00/month/user
  • 14
    EngageBay Icon

    EngageBay

    EngageBay

    EngageBay is an affordable, all-in-one marketing automation platform built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, Nurture them through engaging emails and automate your marketing funnel through marketing automation.

    Starting Price: $0
  • 15
    Omnisend Icon

    Omnisend

    Soundest

    Soundest is a United Kingdom software company that was founded in 2014, and offers a software title called Omnisend. Omnisend offers training via documentation. Omnisend offers a free version. Omnisend is email marketing software, and includes features such as Auto-Responders, CAN SPAM compliance, Click-Through tracking, contact database, drip campaigns, event triggered email, mailing list management, subscribe / unsubscribe, template management, unsubscribe database, WYSIWYG email editor, Reporting/Analytics, dynamic content, landing Pages/Web forms, customer surveys, and mobile optimized emails. With regards to system requirements, Omnisend is available as SaaS software. Costs start at $8.00/month. Omnisend includes online support. Some alternative products to Omnisend include Benchmark Email, Dialog Insight, and MailUp.

    Starting Price: $8.00/month
  • 16
    RoboMail Icon

    RoboMail

    Inter7 Internet Technologies

    Inter7 Internet Technologies is a software company that was founded in 1997, and offers a software title called RoboMail. RoboMail is email marketing software, and includes features such as Auto-Responders, bounce tracking, CAN SPAM compliance, Click-Through tracking, drip campaigns, image library, mailing frequency limits, mailing list management, subscribe / unsubscribe, unsubscribe database, A/B testing, Reporting/Analytics, dynamic content, landing Pages/Web forms, customer surveys, and mobile optimized emails. With regards to system requirements, RoboMail is available as SaaS software. Costs start at $6000.00/one-time. RoboMail includes online support, business hours support, and 24/7 live support. Some alternative products to RoboMail include mVizz, Listrak, and eLoop.

    Starting Price: $6000.00/one-time
  • 17
    ZeroBounce Icon

    ZeroBounce

    Hertza

    Zero Bounce from Hertza is a real-time email validation service. Trusted by thousands of companies worldwide, Zero Bounce features several services that can identify spam traps, validate emails, and detect abuse. Zero Bounce also allows users to append missing data to the email address such as first name, last name, gender, city, and more.

    Starting Price: $10 one-time
  • 18
    Vision6 Icon

    Vision6

    Vision6

    Increase growth with email and SMS marketing with Vision6, a SMS and email marketing software. Vision6 enables users to design, send, and analyze email marketing campaigns. Vision6 features professionally designed templates with a drag and drop interface for ease of use. Vision6 allows users to build, manage, and segment their customer service in one central location.

    Starting Price: $9.00/month
  • 19
    SMTP2GO Icon

    SMTP2GO

    SMTP2GO

    Send and track all emails easily and securely with SMTP2GO, a reliable outgoing email service solution. SMTP2GO features a redundant, multi data center infrastructure that allows users to send emails even if there is a major internet outage. SMTP2GO has features like real-time analytics, bounce/spam tracking, weekly summaries, spamtrap detection, blacklist monitoring, DKIM/SPF, and more.

    Starting Price: $5/month
  • 20
    Zoho Campaigns Icon

    Zoho Campaigns

    Zoho

    Zoho Campaigns is an email marketing automation software for small and medium-sized business (SMBs). Developed by Zoho Corporation, Zoho Campaigns enables you to easily send email campaigns, view and share reports with your team, and organize your entire subscriber data from anywhere, at any time. By integrating Zoho Campaigns into your business, you can fully engage with your audience, build lasting relationships with your customers, and improve your brand identity.

    Starting Price: $5.00/month
  • 21
    MailerLite Icon

    MailerLite

    MailerLite

    MailerLite is a trusted email marketing service provider that helps deliver excellent customer support and beautiful email designs. Simple, user-friendly, and flexible, MailerLite's email marketing software helps you create stylish email campaigns, manage subscribers and unsubscribers, track campaign results, create landing pages custom popups, and more.

    Starting Price: $10.00/month
  • 22
    Pinpointe Icon

    Pinpointe

    Pinpointe On-Demand

    Pinpointe On-Demand is an award-winning, cloud-based email marketing platform that helps business-to-business (B2B) marketers track and stay in touch with customers through permission-based email. Purpose-built for mid-sized enterprises, high volume senders, and agencies, Pinpointe provides the largest library of mobile-friendly, pre-tested, ready-to-use HTML email templates that enables users to create engaging email campaigns. Core features include real-time site analytics and heat maps, social sharing buttons, smart segments, and powerful autoresponders.

    Starting Price: $42.00/month
  • 23
    Direct Mail Icon

    Direct Mail

    e3 Software

    Create and send professional and stylish email newsletters with Direct Mail. Designed for freelancers and and small and midsize businesses, this simple online marketing solution for Mac allows users to easily view campaign statistics on-the-go. Direct Mail features a suite of powerful email marketing tools that include an easy-to-use email template editor, advanced list management tools, mailing list sign up forms, and insightful campaign analytics reports.

    Starting Price: $15.00/month
  • 24
    Emma Icon

    Emma

    Emma

    Create professional and beautifully designed emails and get more from your marketing campaigns with Emma. As a powerful digital marketing platform, Emma makes it easier for teams to engage with their colleagues and customers by promoting more effective communications. By leveraging Emma, marketers have the capabilities to identify their target audience, automate their marketing programs, and integrate with other technologies to boost their marketing campaigns and enhance business performance.

    Starting Price: $89.00/month
  • 25
    Smarty Icon

    Smarty

    Smarty Software

    Smarty is a software company based in London, founded in 2013 and officially launched in 2016. Smarty software was designed with entrepreneurs in mind. Never miss a deadline again, Smarty Deadline feature was designed with bookkeepers and accountants in mind, you can easily track key client deadlines such as payroll, PAYE payments, CIS return, etc. By combining everything into one piece of online software, Smarty allows businesses to save money by using multi-software, as well as training new employees on different systems.

    Starting Price: $13.00/month/user
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What Exactly Is Email Marketing Software?

Email marketing is one of the best ways to market in the modern age. If you only look at popularity alone, it’s certainly the top choice and probably the most widespread marketing technique ever used in history. However, that doesn’t really explain what email marketing is or how you can use it to get your products and services ahead of the competition. To help you get started, here’s the breakdown.

It can be convenient to think of email marketing as physical mail where you don’t have to pay for fees, stamps, envelopes, or printing costs. Just like with traditional mail, email marketing helps you connect with customers in the comfort of their own homes. However, email has the added benefit of being able to reach customers wherever they are. After all, most people have phones with constant internet connections, allowing you to reach them any time of day and no matter where they are.

One other major difference between the two that comes down as a benefit for email is trackability. When you send an envelope in the mail, you can’t really get a lot of data from what happens after that. A lot of it comes down to crossing your fingers and hoping that the recipients take advantage of the offers you sent. With email, you know exactly what happens with the digital information you send. You can identify how common it is for users to click through the email and head to your site, plus you can identify exactly when and how they use the discounts and offers contained therein. This can allow you to make better email marketing campaigns in the future that build on your experience.

In order to organize your email marketing efficiently, you will need to make use of email marketing software. It can allow you sort through a vast amount of data, make complicated changes with a few short clicks, and automate a lot of processes that you would have to otherwise do manually. Once the emails have been sent, email marketing software can also track how your emails are received, what users do with those emails, and how their responses to your emails change over time.

Here, you will learn about how email marketing software systems work and exactly what they can do for you. Once you have that information in hand, you will be better informed when it comes time to decide which software is best for your needs. We will be covering what email marketing software is, common functions of email marketing software, and key considerations to keep in mind.

In a general sense, email marketing software is designed to make, launch, then evaluate email marketing campaigns. They allow you to use email as your primary vector for addressing your audience. A successful email marketing campaign builds your leads and keeps your product and/or services firmly in the mind of the target audience. In particular, email marketing software automates some of the simple, repetitive parts of organizing an email campaign, allowing you to focus your valuable time and effort elsewhere.

What Are The Typical Features of Email Marketing Software?

Many email marketing programs have the following features:
  • Lead Capture - tracks, identifies, and catalogues lead information from a variety of sources, allowing you to use that data later.
  • Basic Segmentation - splits up and organizes your audience in a way that makes it easier to address each individual group and maximize marketing effectiveness.
  • Email Templates - saves frequently used formats so that you don’t have to waste time searching for the right choice every time.
  • Mass Email Delivery - provides the ability to send out emails to a massive group all at once.
  • Drip Email Delivery - allows you to send out emails later, rather than today, allowing you to schedule marketing campaigns weeks or months in advance. Drip email marketing also lets you follow up with your audience, keeping your brand at the front of their minds with perfectly timed emails.
  • Open and Click-through Rates - keeps track of how well individual email campaigns do with regards to the audience opening emails and then clicking on what is contained within.
  • Analytics - organizes and summarizes your data in a way that makes it easy to plan out future campaigns.

Ideas to Keep in Mind

How Your Audience Interacts With Your Brand

One of the first things you need to pay attention to is exactly what kind of mediums and devices your customers are using. In this day and age, there are so many different ways to check emails that you can’t expect everyone to be using a standard internet browser on a laptop or desktop. Now more than ever, you want to make sure that your emails are formatted so that they can be easily viewed on the go and at home. If possible, try to give your customers an easy way to integrate their engagement with your brand with their social media presence. Give them an easy way to share experiences on social media platforms about positive experiences with your products.

How Much Personalization You Want

You also want to make sure that you have a clear and consistent vision when it comes to personalization. At the simple end of the spectrum, you can just send out a monthly newsletter. For that, all you need is a simple system that can send out mass emails, probably with drip email functionality if you want to keep your audience engaged. If you want to take a more thorough approach with your audience, then consider a more powerful piece of software that allows you to send personalized emails based on past data. Strong segmentation tools are quite necessary if you want to do that.

How Much Integration Is Necessary

No marketing campaign stands on its own, so you need to make sure that your email marketing software can be integrated with your brand as it already exists. You don’t want to have to start the rest of your system from scratch when you could instead pick out a program that fits perfectly with what you already have. One of the easiest ways to do this is to get new software that has native integration with customer relationship management products. Plug-ins are another easy way to ensure that the different pieces of your business work together as seamlessly as possible.

How Your Business Will Change in the Future

You may think you only need a way to organize email campaigns right now, but if you plan on growing in the future, then it may be wise to examine other aspects of email marketing software as well. From social media integration to mobile marketing opportunities and marketing automation, there are many different tools that you may find yourself wishing you had in a future. Pay close attention to whether a piece of email marketing software is just a simple program for sending out emails or a powerful array of functions that can meet all your needs in the future.

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