Lead Generation Software

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Compare the Top Lead Generation Software for 2019

Compare the best Lead Generation Software currently available using the table below.

  • 1
    Visual Visitor Icon

    Visual Visitor

    Visual Visitor

    Visual Visitor is a website lead generation and visitor tracking tool that identifies anonymous website visitors who are in the market for your services. With current research showing that only 2% of all web visitors will ever call or submit an email form, the data provided by Visual Visitor on the other 98% can be an invaluable sales tool for your business (or your customers' business). With Visual Visitor running behind the scenes, you are able to enter the buyer's journey much earlier by identifying the companies visiting your website. Armed with such powerful data, your sales team is able to make more frequent and impactful first contact with potential customers. Some top features our clients love are: We identify who (company) the visitor is and possible contacts. We find their phone number. We uncover buying intentions and behavior Email Tracking for sales Call Tracking Real-time notifications directly to your inbox.

    Starting Price: $59.00/month
  • 2
    Lead411 Icon

    Lead411

    Lead411

    Lead411 provides company intelligence, accurate contact data with direct dials & email addresses and a sales cadence tool to automate your email/sms outreach.

    Starting Price: $75.00/month
  • 3
    Buy Verified B2B Leads Icon

    Buy Verified B2B Leads

    Slashdot Media

    Drive B2B demand with our integrated multi-channel lead generation services. Slashdot Media offers ABM, intent-based and technology stack targeting so you can reach sales ready in-market buyers across email, display, and telemarketing. Tap into our massive global database of 160+ Million B2B contacts from virtually every industry and job title. All leads are tripe verified to ensure that the contacts are real, reachable, and currently employed.

  • 4
    Freshchat Icon

    Freshchat

    Freshworks

    Freshchat is a modern messaging software built for sales and customer engagement teams to talk to prospects and customers on the website, mobile app, or social pages. A leap from legacy live-chat, Freshchat helps businesses and its teams focus on a continuous and context-driven messaging experience. With features like campaigns, sales bot, integrated self-service, and intelligent message routing, expectations are set and met, and responses to visitors questions are smarter and faster. What makes Freshchat unique? - Convert website visitors into leads with advanced event-targeting messaging - Automate lead capture, validate responses, and auto-upload leads into the CRM with bots - Send contextual messages with events timeline, messaging history, user information, and link to social profiles - Use SmartPlugs to pull data from external tools like order management systems or CRM apps - Onboard, retain, and re-engage users inside the product with in-app campaigns

    Starting Price: $19.00/month/user
  • 5
    Outgrow Icon

    Outgrow

    Outgrow

    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.

    Starting Price: $14/month
  • 6
    CANDDi Icon

    CANDDi

    Campaign and Digital Intelligence

    CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.

    Starting Price: £149/month
  • 7
    Plerdy Icon

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - PopUp smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they shopping cart abandonment. - SEO-alerts - tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

    Starting Price: 29$/month
  • 8
    Visiblee Icon

    Visiblee

    Visiblee

    97% of visitors on your website don’t leave any contact details. With Visiblee you will boost your website lead generation, with contacts that already know you and are interested in what you offer. Don’t miss business opportunities! Get an alert every morning with the hottest leads and check out their browsing behavior. Visiblee is a unique SaaS Solution for lead generation.

    Starting Price: $499.00/month
  • 9
    EngageBay Icon

    EngageBay

    EngageBay

    EngageBay is an affordable, all-in-one marketing automation platform built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, Nurture them through engaging emails and automate your marketing funnel through marketing automation.

    Starting Price: $0
  • 10
    Ocean.io Icon

    Ocean.io

    Ocean.io

    Ocean.io is a software business formed in 2015 in Denmark that publishes a software suite called Ocean.io. Ocean.io includes training via live online. The Ocean.io product is SaaS software. Ocean.io offers a free trial. Ocean.io includes online, and business hours support. Ocean.io is lead generation software, and includes features such as data extraction, data verification, lead distribution, and lead enrichment. Product pricing starts at $54.00/month/user. Alternative competitor software options to Ocean.io include Mothernode CRM, hubsell, and Buy Verified B2B Leads.

    Starting Price: $54.00/month/user
  • 11
    Envoke Icon

    Envoke

    Envoke

    Envoke is a Canadian email marketing software designed to keep your data in Canada. CASL compliant, Envoke's email marketing software includes tools to collect, track and document consent, automatically manage expiry dates, and treats non-Canadian contacts differently. With Envoke, you can create unlimited sub-accounts, users, and list, allowing you to deliver personal and compliant emails to the right person at the right time. From desktop to mobile devices Envoke's layouts auto-respond for a maximized viewing experience.

    Starting Price: $40.00/month
  • 12
    Aimtell Icon

    Aimtell

    Aimtell

    Grow your business by leveraging web push notifications. A must-have tool for e-commerce, blogs, or informational websites, Aimtell enables you to re-engage with your visitors using highly targeted mobile and desktop web push notifications. With Aimtell, you can gain new subscribers with just one click. Plus, you can easily schedule, automate, and even use our robust web push application to engage with your subscribers.

    Starting Price: $29.00/month
  • 13
    Landbot.io Icon

    Landbot.io

    Landbot

    Chatbot Platform for your Lead Generation Strategies. Create lead generation strategies that engage and convert. Build personalized conversational chatbots for the ultimate user experience. With Landbot, it’s easy, beautiful and FREE. Create lead generation forms and integrate them with the tools you already use in just a few clicks. Engage potential customers, score leads, condition the messaging depending on the visitor’s choices using a beautiful, user-friendly editor. Send the information straight to your CRM without a single line of code. Take your data-scientist-hat off and analyze conversions step-by-step at a glance. Conversational websites, landing pages or forms let you make decisions based on real-time performance & customer journey flow. Push changes and improve your conversion rates with a couple of clicks.

    Starting Price: $30 per month
  • 14
    Mothernode CRM Icon

    Mothernode CRM

    Mothernode

    Mothernode is an all-in-one cloud-based CRM solution designed for small and mid-sized businesses across a variety of industry verticals. Mothernode CRM helps companies manage and automate their sales and marketing processes as well as establish a complete business platform to run their businesses on. From tracking and nurturing sales leads to creating quotes and invoices, Mothernode CRM offers a variety of solutions, available in different editions that meet your requirements and budget. Because Mothernode is an all-in-one CRM, it helps businesses save time and money by allowing all users to share information such as emails, documents, notes, tasks, calendars and more, across all departments, in real-time. Mothernode improves collaboration, increases productivity and reduces redundancy. Other efficient solutions include integrations with Outlook and Gmail, as well as iOS and Android devices.

    Starting Price: $49.99/month/user
  • 15
    LeadGibbon Icon

    LeadGibbon

    LeadGibbon

    Want to buy leads for your contact database? LeadGibbon is all you need to find reliable lead data, in one elegant tool. Discover new leads based on title, location, industry, and firmographic data. When you’re done, export your list in a single click — or save it and share it with your team. LeadGibbon is the fastest way to find decision-makers with purchasing power.

    Starting Price: $120/month
  • 16
    CartStack Icon

    CartStack

    CartStack

    90% of online shoppers never make it to the shopping cart & 75% of those that do will leave without completing their purchase. CartStack gives online retailers the power & leverage needed to recapture 30%+ of lost online sales with conversion-focused emails & tools to help optimize checkout flow & site conversion. On-site retargeting campaigns (exit intent popups, real-time lead capture, "Send My Cart", and more...) monitor your visitors, presenting timed offers & capturing email addresses from your entire website, while simultaneously improving your conversion rate in real-time. Visitors are then automatically segmented into highly personalized cart abandonment & browse abandonment emails drips to reengage high-intent shoppers and recover lost revenue. Sign up for a trial today to recover your first $1,000 in lost sales for free!

    Starting Price: $29.00/month
  • 17
    MiragetLeads | B2B Lead Generation Icon

    MiragetLeads | B2B Lead Generation

    Miraget

    MiragetLeads is an AI powered lead generation tool for B2B websites which performs data capture on users visiting your website anonymously. It helps to reveal the identity of their companies, their public contact details, emails, LinkedIn profiles of key decision makers, and displays the data in near real time. Increase your online ROI by getting more leads out of your site. Additionally you can improve relationships with your current clients by setting alerts as they visit your website and understand what they might be interested in to cross-sell additional product or service offerings. MiragetLeads is available as a SaaS where you simply install a JavaScript snippet in your website and the results are visible at your own secure portal page, supporting any website technology. It is also available as a plugin for most major CMS, including, Drupal, Joomla, Magento, and WordPress. Sign up for a free trial: https://leads.miraget.com/register/

    Starting Price: $19.00/month
  • 18
    Visitor Queue Icon

    Visitor Queue

    Visitor Queue

    Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.

    Starting Price: $22 per month
  • 19
    Capture Icon

    Capture

    MOVology

    Capture® is the first ever patented software that creates a safety net for your lead generation and traffic spend. Finally there is a way to identify and remarket to your lost web traffic, reinforcing your lead generation strategy for a stronger ROI. For As Little As $1/Lead

    Starting Price: $1
  • 20
    Influx MD Icon

    Influx MD

    ifX medical Inc.

    Built specifically for healthcare, Influx Marketing Dashboard is the sales and marketing automation software choice for some of America's most successful medical and surgical practices. With integrated, customer relationship management (CRM), lead management, email marketing, online seminars and education, secure forms, and event scheduling, Influx MD provides powerful marketing and sales features for solo, group, and hospital medical practices at an affordable price.

    Starting Price: $64.00/month
  • 21
    Adapt.io Icon

    Adapt.io

    Adapt.io

    Adapt is a unified sales acceleration platform with the industry-leading products Lead Builder, Prospector and Engage. It helps companies across the globe take control of their Marketing and Sales campaigns/strategies with industry-leading products. We bring data and technology in one place for Sales teams to drive more revenue and Marketing teams to generate more leads and conversions.

    Starting Price: $49.00/month
  • 22
    Assessment Generator Icon

    Assessment Generator

    Assessment Generator

    Create custom online quizzes, assessments, and surveys with automated scoring and user feedback. Score your assessments in multiple categories, and provide customized user feedback on-screen, via email, and as a PDF. Assessments and feedback can be customized with your logo and brand colors. Assessment Generator supports a variety of question types, and you can display as many questions per page as you'd like. You can customize the user feedback based on score - this allows you to provide different content to your users depending on how they score on your assessment. Start a conversation with potential clients using assessments! With Assessment Generator, you can provide a customized analysis of your prospects’ responses. This increases the likelihood that they will engage with you while you establish your own credibility and engender trust. You get to easily identify qualified candidates and spend more time in your zone of expertise.

    Starting Price: $20 per month
  • 23
    Vyakar Icon

    Vyakar

    Vyakar Inc.

    Vyakar is a CA-based company offering services like List matching, Fuzzy matching, Lead routing, Marketing Segmentation and Lead to account matching to help companies to simplify their sales and marketing operations. We use a set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM like Salesforce, as well as it's designed to work standalone using web services for custom use cases. For more information, visit Vyakar's official website.

    Starting Price: Free trial available
  • 24
    CapSumo Icon

    CapSumo

    CapSumo

    Form Analytics - Web Form Abandonment Tracking Software. More than 70 percent of all online forms are abandoned and for thousands of reasons! Don’t want to miss out on any possible leads? Now you don’t have to. Capture form data from your visitors in real time. Works with almost any form. Easily import data into your existing sales and marketing tools. CapSumo generates more leads from the traffic you already have. All it takes is 3 simple steps. Sign up for a 30-day free trial account with CapSumo, add your site, and generate your code. Paste the CapSumo code on any page that has a form and dramatically lower your lead cost and increase conversions. You’ll see abandoned leads begin to show up immediately. Works with almost any form. CapSumo will also capture UTM (Urchin Tracking Module) and ad tracking parameters from any inbound links from email and Ads. CapSumo will automatically append all this data to each lead, both abandoned and converted.

    Starting Price: $29 per month
  • 25
    LeadBoxer Icon

    LeadBoxer

    LeadBoxer

    LeadBoxer is a sophisticated lead generation and sales intelligence platform for small and large business-to-business (B2B) companies. As the most advanced online visitor identification and behavior tracking solution, LeadBoxer enables sales and marketing teams to identify and track online leads and customers, turn anonymous web traffic into actionable insights, and generate qualified leads in order improve business efficiency and grow their revenue stream. This software as a service (SaaS) solution provides lead and customer identification, filters and segments, dynamic lead scoring, notifications and alerts, and more.

    Starting Price: $99 /month
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Lead Generation Software: What Does It Do?

Companies use lead generation software to power the assignment, segmentation, and capture of leads to shorten sales cycles and improve targeted marketing communication. Companies also use nurturing software to stay in touch with lead generations before they are ready to make a purchase. Numerous CRM systems (customer relationship management) provide nurturing and lead generation capabilities, while some vendors offer specific solutions for these jobs.

This guide includes the most commonly found features within lead generation systems, the kinds of buyers who will benefit most from using this software, and other considerations buyers might find useful when they’re choosing the kind of system they want.

Leads are contacts such as businesses or individuals that can potentially become customers. Leads are often collected through multiple offline and online channels including:

  • Phone calls
  • Direct mail
  • Email marketing
  • Trade shows
  • Virtual events
  • Website forms

Lead data is captured and distributed from online channels using lead generation software. A website visitor, for instance, could enter their e-mail address and their name in an online form to access certain content. CRM databases record their information and distribute it to a representative to keep track of.

On the other hand, lead nurturing software streamlines and automates contacts with potential customers. If these potential customers get into the sales funnel by lead generation, lead nurturing will step in to help customers who are unsure about their readiness to buy and lead them through the sales funnel towards a purchase. Through the use of lead nurturing software, companies can stay in touch with their customers by keeping them interested in their content until they are ready to make a purchase.

Lead data can actually be quite basic, with information such as the number of employees, the name of the company, the company’s phone number, title, and name. When visitor analytics and traffic are used, more comprehensive data can be included in a lead’s profile, including pages the lead viewed, the referring website, and other pertinent information.

Once all of the customer information is captured, lead management software allows teams to track, score, and nurture leads efficiently to increase overall conversion and qualification rates.

Typical Features of a Lead Generation System

Applications vary based on which vendor a business owner chooses to buy from, but the following common features are included with most lead generation systems:

CRM Incorporation

Potential customer data is stored and recorded automatically into a CRM database, where it can be used for various marketing campaigns based on leads’ behavior and interests.

Social Media Incorporation

Social media marketing is widely used by companies as an important data source that can generate leads across many channels. LinkedIn and Twitter, two lead generation tools that are used to collect data, take it a step further to increase the quality and number of opportunities for sales representatives as well as deliver increased insights.

Customer Division

Behavior, including website path and type of content being downloaded, referral sources, such as paid advertising and organic searches, and demographics like company size and job title are all used to categorize leads. They are assigned to the correct sales representative for lead and evaluation scoring.

Customer Assignment

This functionality transfers leads to the correct representative inside the company based on user-defined filters and alerts the entire team whenever new leads are captured.

CRM lead generation applications that use landing pages and online form creation tools make it simple to embed and design forms on websites to acquire information from leads.

Categories of Lead Gen Software Buyers/Users

Lead generation software can benefit almost any industry, from advertising agencies, software retailers, restaurants, and student loan providers. There are two categories of buyer segments:

  • B2C – These kinds of buyers directly sell their products to customers. B2C sales cycles, on average, are relatively short. Soon after their first interaction, leads quickly turn into buyers. For instance, someone could be looking for a new pair of shoes. That person will visit a couple of online stores to find the exact pair they’re looking for at the right price. They will make an immediate purchase after they find what they’re looking for. In situations where potential customers might not become buyers right off the bat, B2C lead nurturing software could offer discount coupons or attractive offers to lure them in.
  • B2B – These kinds of buyers sell their services and products to other companies instead of consumers. B2B purchases are made by several people or a buying committee as opposed to one person, which means that more promotion will be required in order to convert potential customers to buyers. Nurturing software and lead generation tools are used concurrently to lead potential consumers through the sales funnel.

Strategies for Selecting Lead Generation Software

There are a wide variety of lead generation applications to choose from. Selecting the best one to suit a particular company’s needs is dependent upon numerous factors, including the type of campaigns a business owner wishes to run, what channels they want to use to capture potential customers, and any other software needs that will assist them along the way.

After a list is compiled with the above criteria in mind, the business owner will have to evaluate many different products in order to find the right one to suit their company’s needs. Software buyers were recently surveyed across many industries to decide the best strategies for choosing lead generation software. Some of the methods included preparing proposal requests, having a lawyer review agreements, and checking merchant references.

Once a product shortlist is created that includes the functionality a company needs, the above methods can be used to evaluate and locate the product that best suits the business owner’s needs.

Possible Issues and Benefits of Lead Generation Software

There are several benefits lead generation software offers:

  • Enhanced effectiveness – One of the key benefits of automation is to eliminate and reduce manual tasks, which saves staff a lot of time performing data entry and evaluating leads.
  • More precise data – Data entry errors are a thing of the past because potential customer data that is collected from web forms is synced automatically with a CRM instead of using various mediums to collect data and manually entering it into a database.
  • Shorter sales phases – Sales teams are alerted to new customers right away, which makes it easier for managers and reps to promptly contact leads and close sales quicker with the right information.

Companies that don’t understand how lead generation software could benefit them have the following problems:

  • No plans – Companies that don’t plan for the changing needs of their businesses may make bad software buying decisions.
  • No training – If employees aren’t trained properly on how to use all of the software’s features, they might miss out on lead capturing opportunities.
  • Landing pages that aren’t optimized – Online forms and landing pages that are designed poorly may leave potential customers unmotivated to make a purchase.
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