Marketing Automation Software

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Compare the Top Marketing Automation Software for 2019

Compare the best Marketing Automation Software currently available using the table below.

  • 1
    SharpSpring Icon

    SharpSpring

    SharpSpring

    SharpSpring is a comprehensive marketing automation platform with robust features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the competition, is the easiest company to work with and the easiest platform to use. Marketing agencies should inquire about SharpSpring's special partner program.

  • 2
    Socital: PopUps with personalization Icon

    Socital: PopUps with personalization

    Market Analytics Technology Ltd

    Easy to build PopUps with personalization for your e-shop. Our clients get up to 2x sales from personalized recommendations and +30% open rate for email campaigns. Socital uses proprietary algorithms to determine brand affiliations, personas, and other customer characteristics, in order to match products with individual buyers. We are a GDPR-compliant tool to address "cold start", through collecting (consent-only) customer data, create rich customer profiles and then serve only relevant recommendations with personalisation. We charge on a subscription base (SaaS model), starting from an option of free service for small e-shops. Installation can be done through Google Tag Manager and you can have your first PopUps with personalised recommendations in less than 60 mins. We also offer FREE trial for 14 days.

    Starting Price: 149.00/month
  • 3
    ExpertSender Icon

    ExpertSender

    ExpertSender

    Increase customer engagement with personalized communications. Understand your customer's decision path and create an integrated multichannel customer journey that converts. Leverage behavioral data to engage your customers with the most relevant communications across the most appropriate channels. ExpertSender is a Multichannel Messaging Hub that helps you maximize your revenue with proven strategies. Ready to boost your sales? Schedule a demo today.

  • 4
    Mayple Icon

    Mayple

    Mayple

    Work with the experts that have cracked online marketing for leading brands, in YOUR industry. ✅ An exclusive pool of vetted experts you can only access with Mayple ✅ Perfectly matched talent with your business goals ✅ Affordable prices start at $590 Mayple provides High-end services for growing businesses. Our digital marketing experts are all vetted marketing professionals that have gone through a strict screening process. They are qualified to manage results-oriented projects and ensure high-performance. Our powerful platform then simplifies all aspect of your marketing project management. We designed our live dashboard to always show our customers’ ads, expenses, and ROI, so customers can have full control over their budget and campaigns and exploit their data’s true value to the maximum. Each customer is also assigned a personal account manager that actively monitor their marketing campaigns to ensure they hit the goals your business needs.

    Starting Price: $590
  • 5
    CXONCLOUD Icon

    CXONCLOUD

    UNLOC Ltd.

    CXONCLOUD is a B2B SaaS built to create, manage & measure the end-end customer experience in simple clicks. One solution that offers unlimited customer feedback, booking, loyalty, awards, rewards, referral marketing, email automation and helps businesses deliver a consistent seamless experience on all customer touchpoints. CXONCLOUD not only improves search but also simplifies customer engagement may it be a booking or feedback. It understands customer sentiments, immediately acknowledges customer concerns automatically & alert the impending negative word of mouth. The all-in-one app automatically measures the loyalty factor of customers & has readymade loyalty campaigns to engage customers on email & social media. The inbuilt referral marketing campaigns can help small business get new referrals from existing loyal customers in simple clicks. The loyal customers can be rewarded with promo codes & QR codes with automatic list generations & rewards management modules.

    Starting Price: $39.00/month
  • 6
    Act! Icon

    Act!

    Swiftpage

    Act! by Swiftpage is a top-selling customer relationship management (CRM) software application for small and mid-sized business users. Act! makes it easy for businesses to build lasting customer relationships by providing access to powerful contact and sales management features. The software includes contact management, activity tracking and alerts, sales pipeline management, email marketing, and intelligent call list. It is also compatible with iPhone, iPad and Android devices.

    Starting Price: $10.00/month/user
  • 7
    eClincher Icon

    eClincher

    eClincher

    eClincher brings you an all-in-one social media management platform. Offering amazing features like: publishing and scheduling posts, reply to all interactions from one Inbox (social CRM), monitoring and listening feeds, auto publishing with smart queues, suggested content, advanced analytics reporting, post approval, team collaboration, and much more. eClincher is ranked #1 ROI platform for social media management category. 100% Guaranteed to get your WOW reaction! eClincher is integrated with Facebook, Instagram, Twitter, LinkedIn, Google My Business, YouTube, Pinterest, Google Analytics, Canva, Zendesk, and much more. Start your absolutely FREE TRIAL today, at eClincher.com (credit card is not required).

    Starting Price: $59.00/month/user
  • 8
    GetEmail.io Icon

    GetEmail.io

    Prestaleads

    GetEmail.io uses Big Data & Artificial Intelligence to find the email address of anyone on Earth.

    Starting Price: $0 / user
  • 9
    Outgrow Icon

    Outgrow

    Outgrow

    Outgrow allows you to better acquire, qualify and engage leads by making it easy to build personalized quizzes, calculators, assessments, recommendations, polls & chatbots. No developers or designers required! Outgrow has a host of design templates which are fully optimized for mobile, desktop, and tablet, and are easily embeddable into your advertising, websites, mobile apps, social media, SMS and email communication. In addition, there are over a 300 pre-made content pieces and funnels that are optimized to improve conversion so you can change the questions, make a few tweaks so its consistent with your brand and have your own interactive content ready in minutes.

    Starting Price: $14/month
  • 10
    Affise Icon

    Affise

    Affise Technologies

    Create, kickstart and manage your own Advertising Network in the most effective way ever. Affiliates and advertisers, creatives and conversions, offers and payments – everything is right where you need it, easy to manage and analyze with Affise affiliate platform.

    Starting Price: $299.00/month
  • 11
    SendX Icon

    SendX

    SendX, Inc.

    SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. Pricing: - Start with 14 days free trial (no credit card required). - Pricing starts at $9.99/month Key Features & Benefits: - Send Unlimited Email Campaigns - Build Your Email List with forms and pop-ups - Powerful Automation Tools - Design with Drag & Drop Email Editor (no coding required) - Best Of Breed Email Deliverability (get emails delivered in the primary inbox) - Free Migration Service (we will migrate your email marketing account from any ESP for free) - 14 days Free Trial (no credit card required, instant setup)

    Starting Price: $9.99/month
  • 12
    CANDDi Icon

    CANDDi

    Campaign and Digital Intelligence

    CANDDi is the most advanced visitor tracking tool on the market. Just like the other options out there we show you the companies who visit your site — but we're the only one that can also show you the individuals. Get alerted as soon as a high-value individual has been on your website, and see exactly which pages they've visited. That's how you can contact the right person directly, with a pitch that's specifically tailored to their interests. CANDDi's innovative platform is 100% compliant to data regulations. We only share an individual's personal data when it's gathered through one of our many GDPR-compliant data capture methods.

    Starting Price: £149/month
  • 13
    ActiveTrail Icon

    ActiveTrail

    ActiveTrail

    ActiveTrail is the world’s friendliest email marketing platform, newsletter software and marketing automation software. ActiveTrail started out in 2004 as a small project formed by the Real Commerce Group. Today, the company has branches around the world - in USA, Israel, Germany, France and Latin America. ActiveTrail's email marketing platform and marketing automation software offers businesses a smart, progressive, efficient and automated solution for all of their marketing needs. ActiveTrail is a one-stop-shop, helping companies around the world to manage their email marketing activity, to offer products and to strengthen their relationships with customers. ActiveTrail's email marketing platform features a friendly, easy-to-operate user interface, with an intuitive and straightforward drag & drop editor and a large selection of ready-made newsletter templates.

    Starting Price: $13.00/month/user
  • 14
    Hey Oliver Icon

    Hey Oliver

    Hey Oliver

    The marketing automation software that helps your business grow faster, convert more visitors, and run automated, targeted and personalized marketing campaigns. Qualify your hottest leads and keep your sales team happy Track your visitors' behavior while they are browsing your website and find out who your best customers and most qualified leads are. Provide first class support, and chat with customers in real time Target the people that are browsing your website at the moment. Identify the hottest leads and guide them through your sales cycle. Create targeted marketing campaigns that increase sales Stop sending the same campaigns to your visitors. Hey Oliver allows you to create targeted, personalized and engaging campaigns at scale.

    Starting Price: €165/month
  • 15
    Plerdy Icon

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - PopUp smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they shopping cart abandonment. - SEO-alerts - tool that continuously analyses your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.

    Starting Price: 29$/month
  • 16
    Atomatest Icon

    Atomatest

    Automaton

    Automaton loves marketers. We are marketers. And we know that with technology - marketers can perform miracles. But marketers are setup to fail. Marketing departments must run efficiently, deliver more, and comply with tough regulations. A CMO knows that the most cost-effective way to scale the business and enforce compliance is more technology. But a CTO would hesitate. She knows that marketers are missing one of the basic tools that IT can’t live without. A CTO would insist that the stack be tested. End to end, repeatedly. Are web forms functioning properly? Were the appropriate actions triggered by customer input? Can we pass an audit? For the marketer, these tools just don’t exist, nor does the time or budget to do this manually. That’s why we built Atomatest. Atomatest takes IT know-how and puts it into the hands of the marketer. We ensure martech works: leads aren’t lost, digital ad spend isn’t wasted, and when something breaks it won’t go unnoticed

    Starting Price: $300.00/month
  • 17
    Platformly Icon

    Platformly

    Platformly

    Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth.

    Starting Price: $19.00/month/user
  • 18
    EngageBay Icon

    EngageBay

    EngageBay

    EngageBay is an affordable, all-in-one marketing automation platform built for small businesses and startups to acquire, engage, nurture web visitors and convert them to happy customers. Acquire leads through lead generation forms and popups, engage web visitors through beautiful landing pages, Nurture them through engaging emails and automate your marketing funnel through marketing automation.

    Starting Price: $0
  • 19
    Maxautomation Icon

    Maxautomation

    Emailcenter

    Quickly set up lifecycle programs with Maxautomation, a visual marketing automation system. Maxautomation allows users to streamline marketing processes with a series of automated programs. Maxautomation also enables users sends timely and relevant emails to their customers with the bases on behavior and actions. Maxautomation is easy and quick to setup, allowing users to connect to a host of eCommerce platforms.

    Starting Price: $33.00/month
  • 20
    Smarty Icon

    Smarty

    Smarty Software

    Smarty is a software company based in London, founded in 2013 and officially launched in 2016. Smarty software was designed with entrepreneurs in mind. Never miss a deadline again, Smarty Deadline feature was designed with bookkeepers and accountants in mind, you can easily track key client deadlines such as payroll, PAYE payments, CIS return, etc. By combining everything into one piece of online software, Smarty allows businesses to save money by using multi-software, as well as training new employees on different systems.

    Starting Price: $13.00/month/user
  • 21
    Envoke Icon

    Envoke

    Envoke

    Envoke is a Canadian email marketing software designed to keep your data in Canada. CASL compliant, Envoke's email marketing software includes tools to collect, track and document consent, automatically manage expiry dates, and treats non-Canadian contacts differently. With Envoke, you can create unlimited sub-accounts, users, and list, allowing you to deliver personal and compliant emails to the right person at the right time. From desktop to mobile devices Envoke's layouts auto-respond for a maximized viewing experience.

    Starting Price: $40.00/month
  • 22
    Wishpond Icon

    Wishpond

    Wishpond Technologies

    Wishpond, by Wishpond Technologies, is an easy to use lead management software created to help generate, manage, and nurture prospects. It also eliminates the need for complicated development between multiple systems, by bringing marketing automation under one platform to run all the different lead lifecycles. Using the drag and drop feature, marketers can effortlessly create beautiful pop-ups, landing, and contest pages that are mobile responsive to help convert visitors into leads for your sales team. Give your marketing team the edge they have wished for by implementing the Wishpond solution.

    Starting Price: $69.00/month
  • 23
    Sendinblue Icon

    Sendinblue

    Sendinblue

    SendinBlue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails and SMS messages. What makes us different? SendinBlue is powered by our world-class customer happiness team and we offer pricing plans guaranteed to make you smile. Our platform combines a robust suite of services within a single, user-friendly solution. Happy Sending!

    Starting Price: 19€/ mo
  • 24
    Captavi Platform Icon

    Captavi Platform

    Captavi

    Designed to be fun and easy-to-use, Captavi helps make it easier for marketers and their internal and external clients to increase response rates, build web traffic, and most importantly generate more qualified sales leads. Unlike other similar software that requires extensive implementation, Captavi believes that you don't have to be certified to use the platform or feel like you have to have a Masters in Digital Marketing. Instead, intuitive interface gives you all the features you need to streamline project production, like Activity & News Feed, Event Calendar, Internal Blogs, Group Collaboration Tools, and much more.

    Starting Price: $175.00/month
  • 25
    Autopilot Icon

    Autopilot

    Autopilot

    Autopilot is a marketing automation and customer journey software that enables businesses to acquire, nurture, and grow customers. With Autopilot, marketers and businesses can easily create personalized customer journeys, engage prospects on the right channel, automatically capture and grow leads, and track success throughout the journey. Autopilot is available for as low as $20 per month.

    Starting Price: $20.00/month
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Marketing Automation Software Buyer's Guide

One of the most active segments of the CRM software market is marketing automation. New and existing market leaders deliver and innovate new updates for their products all the time. Most of these solutions can be divided into two different kinds of solutions: business to consumer (aka B2C) and business to business (aka B2B). The groupings, as well as their functional needs, are both vastly different.

Businesses selling to other businesses, or B2B’s, are more engaged in relationship building activities and also have longer cycles of sales. Businesses selling to other customers, or B2C’s, are more heavily reliant on their high-volume and brand direct outreach efforts. The following article will demonstrate marketing software applications and how they work as well as provide updates on trends that buyers need to know about.

Marketing Automation Software – What Is It?

Marketing automation software answers the most important question many businesses often ask – which half of my advertising dollars are actually being wasted? This kind of software does more than that, though. It helps firms develop, execute, and track their campaigns. In addition, both buying and media planning applications assist with planning advertising campaigns that involve both digital and traditional media. Managers then use these systems to manage collateral, keep workflows automated, and track qualified leads and prospect behavior before they’re distributed to sales.

B2B systems have the best capabilities in lead management and lead generation. As an example, functional lead scoring scores leads based on responses to campaigns, website activity, size, behavior, industry, geography, and demographics.

As a result, the scores that are generated guarantee that only qualified leads which are close to making a purchase are received by the sales department. Marketing tracking software manages a campaign for your business for leads who may not be ready to make a purchase. This helps marketers nurture the relationship through “stay in touch” and “drip” campaigns.

Large databases full of consumer data are managed by B2C systems, which often contain millions of records. The systems use some of the most sophisticated tools available to segment and analyze customers into many categories of buyers. Markets then implement precise treatments for every segment. Campaigns usually attempt to stimulate direct responses such as returning to a website to complete a purchase. Sometimes, campaigns will use call centers to feed their target prospective lists into for telesales outreach purposes.

Marketing automation software also includes analytics and advanced reporting tools to measure how their initiatives are performing, which is very beneficial to companies. Managers can see which channels and campaigns are driving their leads while measuring the revenue and costs of these initiatives. Organizations will be able to better decide how to distribute their assets.

What Kind of Buyer Are You?

There are four different categories buyers segment into:

  • The CRM suite buyer has less stringent requirements, but they do value integration with other customer relationship management programs. They will generally trade feature depth for native integration with an SFA, CRM, or other applications.
  • Email emphasis buyers work well in small businesses who wish to engage in email outreaches that are more sophisticated but might not be ready to utilize an enterprise-class MA. They are focused primarily on managing databases with contracts and fulfilling regular email campaigns.
  • B2B enterprise buyers work for firms that engage in longer sales cycles and market to other businesses. They are focused on looking for capabilities that will help them foster relationships with prospects. The tools that are critical for optimal performance include sales coordination and enablement tools, sales force automation (aka SFA), lead nurturing, and lead scoring.
  • B2C enterprise buyers work for firms who market to consumers. Huge volumes of data, as well as millions of prospects, use segmentation and analytics tools to reach members, select, and define members of their target markets.

Potential Issues and Benefits

There are many different benefits to buyers who successfully implement a marketing automation system.

First, marketing automation systems will be able to qualify and identify more leads, which will allow firms to qualify leads quickly, target potential customers better, and send them to the sales rep who will be able to help them more efficiently.

Next, sales coordination will be greatly improved. Marketing automation (MA) systems will be able to help firms coordinate inter-team activity better. As an example, a firm can track the effectiveness of a product and even promote the product by looking at how many qualified leads are generated and comparing those leads to the number of leads that are converted into sales. Campaigns will be more effective. Marketing automation systems will allow firms to measure and adjust their campaigns based on what they have learned.

Finally, costs will decrease. Money will be saved based on the number of employees in the department along with the dollars spent on additional outside support.

Issues with MA software can sometimes happen as a result of poor implementation or unrealistic expectations. The software won’t be able to take a bad product or service and turn it into a good product or service. If the collateral misses the point or is bad overall, the marketing automation system will be more efficient at delivering a bad message. And effective delivery of the wrong target market won’t help the company’s overall bottom line.

Market Trends You Should Understand

Buyers need to understand a variety of market trends including the following:

Marketing automation vendor consolidation is the first market trend to consider because while CRM and ERP vendors will obtain some firms, other niche providers will combine in order to remain competitive. Terradata and IBM acquired Aprimo and Unica. The assets of Market2Lead were purchased by Oracle. Going forward, buyers should anticipate seeing more M&A activity.

The use of two-dimensional (2D) barcodes will be seen more often on bus stop benches, billboards, print ads, and as tattoos. Smartphones can be used to read codes in order to get information about a service or product on their mobile browser. Newer versions will have built-in support for 2D barcodes. Currently, 2D barcodes can be used with third-party solutions.

The next trend buyers should understand is social media. This gives managers a new channel to do business. Companies can tweet coupons to customers as well as share special offers with friends on Facebook. They can use advertising videos on YouTube, especially if they are successful enough to go viral. MA systems are able to embrace all of this because social networking integration will be the driving force for the next generation.

Finally, Software as a Service (SaaS) is the last trend buyers need to understand because in the marketing automation market, SaaS may not be much of a trend, but it is one of the most dominant models for deploying software. With the exception of some high-end B2C solutions, buyers will be able to find most of their solutions through an online marketing software model. The system will be hosted by a software vendor and a user will be able to access it over the Internet. Web-based email marketing is easy to access too. You can access this kind of software from any operating system (Mac or PC) or across multiple devices.

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