Since 1999, SourceForge has provided a range of free services to Open Source software development projects, including Git SCM, ticketing, and download delivery. One way that these services are funded is through advertising appearing on the SourceForge site.
Our advertising consist of direct-sold ads which undergo direct review by our staff, and indirect ads from external ad networks like Google AdX. From time to time we receive issue reports from our users regarding indirect ad content. We act quickly on problem reports, and have blocked more than 170 ads in the past 12 months.
We’re pleased to announce changes to our BlockThis initiative to make the process for reporting problem ads clearer, to rapidly process actionable complaints, and a continuous improvement cycle to consider changes to our advertising standards to better meet community expectations.
- Problem ads are now submitted to a public ticketing queue, increasing transparency. Instructions for submitting problem ad reports are available at: Report a Problem with Ad Content
- Problem ad reports are reviewed within one business day and where standards are not met, blocked (direct sold) or escalated for action by our ad networks (indirect). Our parameters for deciding which ads will be blocked are available at: What Constitutes an Acceptable Ad
- Where a reported ad is determined by our Ad Operations team to be in-spec per our ad standards, our Community Team will provide additional oversight and may drive discussion within our business about possible changes to those ad standards.
This relaunch of BlockThis sets a cycle of continuous improvement around our advertising policies and ad blocking practices. As part of these continuous improvement efforts we intend to surface the BlockThis program to our Community Panel for further guidance in coming weeks. Noting that this program involves all SourceForge users we’d love to hear from you on our Community Voice forum at: https://sourceforge.net/p/forge/discussion/communityvoice